Maybe WIIFM Is Wrong

Could the emphasis on What’s in It for Me (WIIFM) be a contributing factor to the huge number of change initiatives that fail to meet their intended outcomes?
 
Does emphasizing WIIFM convince people that there has to be something in it FOR THEM in everything?  Employees, customers, shareholders, etc. look for the benefit to them. But, maybe the benefit will be in their team, family, community, etc.  The notion that every project or initiative has to have an outcome that benefits each person is a recipe for disaster.

WHY?
 
1. People will not be interested in putting effort or making concessions for something that doesn’t benefit them if they’ve been trained to expect something out of each project.  So, if the project you are working on isn’t going to benefit them directly, most people will say “thanks but no thanks”

2. Everyone is looking for the immediate gratification – There are efforts that need to be done that will have long-term benefits but nothing immediately.  Because of the focus on WIIFM patience for longer term successes/benefits is low.

3. People will balk at necessary actions – Sometimes things need to get done because they need to get done and won’t benefit some groups.  But, they will make the company stronger or save it from some calamity (competition, regulation violation, etc.).  But, if you are always focusing on WIIFM then why would someone want to do that?

4. People have a misguided belief that there has to be a WIIFM in everything – It’s not always about you.  In life, we have to make sacrifices and do things that don’t directly benefit us at all.  But they must be done.
 
Of course organizations must take on initiatives that benefit their key stakeholders – employees, customers, shareholders, etc.  But, there are times that for the sake of the business or institutions actions must be taken that don’t have a WIIFM.

GUNS VS. BUTTER

During WWII, Americans rationed everything for the war effort.  It was a concept called “guns or butter”.  Essentially, you could have more guns and stuff on the front line for our troops or we could have ample food, steel, oil, etc. at home BUT YOU COULD NOT HAVE BOTH.
 
The effort that people went through in America (and almost every other country in the world at that time) during that time was for the greater good.  There was not really a WIIFM or at least it was delayed.  But if you look at the wars that have occurred since, Americans have expected guns AND butter.  For the most part, that has not worked well for anyone.  The same is true in organizations.  You can’t always have WIIFM and organizational success.  It can happen.  When it’s possible it should. But, when it’s not, there should be rationale given about:

• The greater good of the organization
• Increase in customers base
• Growth in market share
• Or something else that will benefit the greater good.

(Now, if there is no long term benefit or benefit to the organization AND not WIIFM, than that’s not good either. All those projects/initiatives should be scrapped too)
 
It’s time for us to recognize that projects need to be beneficial but they may not have a “win” for each person impacted and that is okay.  If it’s a win for the organization and the greater good, maybe that is good enough….
 
Anil Saxena is the President of Cube 2.14, an organizational development consulting firm that works with clients to increase both customer and employee engagement while decreasing turnover, improving customer retention, and increasing profitability within organizations.

Saxena is a certified High Impact coach and trainer and a Joint Application Design facilitator. He is also certified by both Rush Systems and IBM as a focus group facilitator. He is an inaugural member of Northwestern University’s Learning and Organizational Change program, and he earned his bachelor’s degree in mechanical engineering from the Illinois Institute of Technology.

Leaders – Own Your Impact

Why do people downplay their contributions? Something about the modern day rat race has turned many employees (and managers) into habitual preservers of the status quo – nobody wants to rock the boat.

The culture has turned from a focus on innovation to little more than survival mode. Restrictive policy, tough job markets, and the less-than-effective middle management have taught much of the workforce (including those in leadership roles) to simply stay in line, follow instructions, and carry on business as usual.

This type of thinking, of course, destroys creative thinking, and prevents progress and fresh ideas in companies of any industry.
 
So what can leaders (and really, every employee) do about it?

The first step is to own your impact.

This means seeing your individual involvement in the task at hand, your department, and your entire company. It means owning up to both your accomplishments and your mistakes, and taking full credit for both.
 
Owning your impact is recognizing the unique contribution you can make to any situation, and understanding that without the bravery to offer up ideas, to propose solutions, or to simply offer constructive feedback on a process or policy, there can never be forward progress.
 
When people lose sight of their own potential for positive influence, they feel impotent – and when policies reward adherence to the rulebook and restrict open mindedness, employees are placed under a huge burden: it takes every ounce of energy to trudge through outdated processes and not speak out against them.

Without a widespread recognition of individual contribution, employees simply become cogs in a machine. Even if they have brilliant ideas, they’ve been trained to squash them – all because it would disrupt the status quo.

So leaders, no matter what industry you might be a part of, own your impact, and encourage everyone you manage to own theirs as well. Recognizing the insight that each member of a team can bring to the table is the first step in generating great new ideas, and ultimately, making changes that improve company productivity and employee engagement/satisfaction.

Empowered employees are happy and productive employees. Impotent and burdened employees are precisely the opposite. Which would you rather have?

Anil Saxena is the President of Cube 2.14, an organizational development consulting firm that works with clients to increase both customer and employee engagement while decreasing turnover, improving customer retention, and increasing profitability within organizations.

Saxena is a certified High Impact coach and trainer and a Joint Application Design facilitator. He is also certified by both Rush Systems and IBM as a focus group facilitator. He is an inaugural member of Northwestern University’s Learning and Organizational Change program, and he earned his bachelor’s degree in mechanical engineering from the Illinois Institute of Technology.
 

Forest For The Trees – Successful Change Blocker #401

One of the biggest impediments to successful change in any organization is the belief that there is no real need to change. This phenomenon is called “forest for the trees.” It is the incorrect belief that there may very well be issues going on around you, but you don’t need to do anything about them.
 
It stems from the belief that the practices of the past led to the successes of the past.
 
However, it was usually either by mere coincidence or lucky timing that success has occurred. This is true in many industries (e.g. homebuilding, higher education), all with the incorrect notion that it was somehow their doing that success occurred, when, in fact, it was the alignment of many factors.
 
When those factors (like the economy) shifted, they were unable to shift with them. They were so unwilling to update their practices, that even in the face of altering landscapes, they march forward as if nothing had changed. Hence, “forest for the trees.”
 
More specifically – not being able to “see the forest for the trees” is the inability to view the big picture. It happens when people fixate on details, or let their emotions prevent them from seeing a decision or action in a larger context.
 
HERE ARE THREE SUREFIRE WAYS TO HELP WITH THIS AILMENT:
 
1.    Show Reality
 
It is nearly impossible to argue with facts. Although facts can be interpreted many different ways, their certainty is hard to question. When there are fewer customers, smaller market share, or declining sales, it is difficult to argue that those things are not happening. In order for those afflicted by “forest for the trees,” it is imperative that they are bombarded with statistics that show them the reality of the situation, and not be allowed to make assumptions that contradict the data.
 
2.    Make Them Responsible For The Success of The Change
 
Nothing makes people more accountable for the success of a change as when they become personally responsible for its implementation. Sometimes the best way to get individuals on board is to have them “in the trenches” of making changes. With hands-on experience, they will begin to grasp the full scope of the change, and more importantly, see the problems of the “old way” first hand. Ideally, this experience will help them understand the necessities of the change, make them all the more likely to get on board.
 
3.    Let Them Prove You Wrong
 

The mark of a true leader is a willingness to be incorrect.
 
To truly test the necessity of a particular change, invite those opposed to it to prove you wrong. In exploring for evidence on why a change does not need to be implemented, it is likely that the “naysayers” will uncover the very evidence supporting the need for change.
 
In the worst case scenario, your employees will prove you wrong, finding solid evidence that a change does not need to happen, and by doing so, they will have saved your company time and money, shown their value and independence as employees, and given you an opportunity to show your commitment to the team by relinquishing your opinion in the face of compelling evidence.
 
Difference of opinion is not necessarily a bad thing at all – especially when we are willing to go the extra mile to collect information and present a case for consideration. Part of maintaining quality leadership is being willing to have an open dialogue with your team about changes – and why some people may be opposed to them. If opposition is strong, it will be to everyone’s advantage to explore the reasons presented, and let the evidence (not the opinions of individuals) do the talking.

Anil Saxena is the President of Cube 2.14, an organizational development consulting firm that works with clients to increase both customer and employee engagement while decreasing turnover, improving customer retention, and increasing profitability within organizations.

Saxena is a certified High Impact coach and trainer and a Joint Application Design facilitator. He is also certified by both Rush Systems and IBM as a focus group facilitator. He is an inaugural member of Northwestern University’s Learning and Organizational Change program, and he earned his bachelor’s degree in mechanical engineering from the Illinois Institute of Technology.

3 Steps To Simple Employee Centric Organizational Culture

It’s wordy and sounds a lot like an organizational structure that involves an obsessive amount of hand-holding.
 
You hire your employees hoping that they will get the job done fast, efficiently, and without you having to stand over everybody’s shoulder. In many cases, worrying about customer retention and satisfaction is a huge part of any employer’s day.
 
But what about employee retention?  
 
One of the easiest ways to promote productivity and excellent customer service is by creating an organizational culture that is employee-centric. Plain and simple: creating a team of employees that feel appreciated and motivated will propel your business into new and exciting territories.
 
1. ORGANIZATIONAL CULTURE STARTS WITH A TEAM OF ALL-STARS
Employee-centric businesses hire with extreme caution. As the resumes start pouring in, they take time to find someone that is not only qualified, but that seems to exhibit the values of their company, products, etc.
 
Find your team of all-stars.
 
When interviewing a potential employee, consider the following:
• Will this person contribute positively to our work environment?
• Does this person understand the underlying values of our company?
• Will this person be easy to work with and to motivate?

2. DEVELOP COLLABORATION & EMPLOYEE APPRECIATION
Employees want to know that their ideas matter. Does that mean that every potential “what if” will make it to the drawing board? Probably not.
 
But letting employees branch out and work on teams to develop existing ideas could lend a much needed fresh perspective. Your employees should feel comfortable coming to you with suggestions for improvements.
 
When your employees do something extraordinary, make sure to compliment them on the spot. There are plenty of ways to let your team know that they are appreciated. While it may seem most helpful to focus on areas of improvement, taking time out of your day to let people know what they are doing well will inevitably reform even your weakest areas of performance.

3.  KEEP EMPLOYEE MOTIVATION HIGH!
Figure out what motivates your employees.
 
Beyond the obvious bonus, are there ways you can encourage and challenge your workforce? Would coffee on Monday mornings make the beginning of the work week more bearable? Does a certain employee want to try out a different department or educate themselves regarding a different aspect of your business. If it is something you can accommodate, why not give it a try?
 
Obviously, every company will have to find their footing when it comes to creating a healthy and employee-centric organizational culture. Reassesing company values is always a good place to start. When you find a positive and hard-working employee, find ways that will motivate them to stay. Happy employees will create a happy business and happy businesses tend to be successful businesses.
What motivates you to get to work and do an awesome job? What are some ways in which your company could improve its retention?
 
Jeffrey Fermin is Officevibe’s cofounder and is in charge of all marketing efforts and business development for the company. Jeff has the pleasure of engaging with the Officevibe community where he talks, tweets and blogs about company culture and employee engagement. Reach him @JeffFermin

The Misunderstood Notion Of Perfection

After a very interesting conversation with my wife, I decided to explore the balance between perfection and completion.  She believes that there is such a rush to get things done that there isn’t a focus on right, good or correct.  As usual…it seems like she is on to something.
 
There is a zeitgeist in business today that believes done is good and even a mantra:

Done is better than perfect“.  But is that so? 
 
Is it really better that products should be pushed out than if they are correct?  No, not really
Although Apple is known for it’s outstanding products, the operating system launch when they replaced Google Maps with iMaps was an unmitigated disaster.  They were met with a huge backlash from users that were upset at the unannounced change.  iMaps was not as useful and had less features.  Some newer Apple customers responded by dropping their Apple products entirely.
 
But there is a dichotomy at play.  Although products and projects need to be correct, do they need to be perfect?  That depends on your definition of perfect.
 
The adjective perfect is defined as:
Make (something) completely free from faults or defects, or as close to such a condition as possible.
 
Perfection is defined as:

The condition, state, or quality of being free or as free as possible from all flaws or defects.
 
PERFECT MISUNDERSTOOD

To often the notion of perfection is misunderstood.  Managers, leaders, teachers, etc. search for the holy grail of imperfection or flawlessness.  They push for a final product that has:

• The exact right word
• Phrasing that makes people weep
• User interfaces that have customers raise their gaze to the skies and see the face of their god (gods or whatever)
 
Essentially, they push for “Unattainable Flawlessness”. That is not only unrealistic, but a HUGE waste of time.
 
BUT WE NEED TO GET THINGS DONE!

Anyone who’s ever developed a product, worked on a piece of art, slaved over a project for weeks or months with looming deadlines and an audience to impress – anyone who has ever put themselves through this torturous process knows how hard it is to stamp the final seal, to step away from a project and call it “finished.”
 
The need to polish every imperfection and pour over every last detail is hard to resist, but does it really do any good?
 
• Particularly for a company developing new products, holding back a product release because it “isn’t perfect” is just foolish. Here’s why:
 
• It won’t be perfect anyway; there will always be something else to tweak or improve.

“Sometimes it’s best to launch a product before it’s perfect.”
 
AND
 

“Psychologically, work teams will become more expedient and start to think of the project in smaller chunks rather than as an insurmountable giant.” – Scott Belsky, Adobe’s Vice President of Community and Co-Founder & Head of Behance
 
• The longer you keep it from customers’ hands, the longer the company has to wait for real user feedback (which will likely call for more changes).
◦ Google, Apple, Microsoft and many other organizations frequently launch products to get them out on the market.  Then they collect user data to make them better. Sometimes they even come up with ideas that make the product function more effectively than originally planned!
 
SO WHAT’S THE HOLD UP?
 
The people behind the product may feel like any imperfection will raise questions about their overall ability and quality of work, but this is usually not the case at all.
 
Small flaws in the first run of a product (or even a service) are almost expected, and through review and customer feedback, the imperfections can be addressed and resolved through subsequent versions. This is the regular course of action – so the delays in first-round release do little but stretch out the time needed to process feedback and get later, more finely tuned versions into the hands of the public.
 
It’s a problem of overprotection on the part of the company. In an effort to have a successful launch and highly satisfied customers, they actually delay product releases, disappointing customers and giving the company name a much worse blemish than an imperfect product ever would.
 
BUT IN THE END THINGS SHOULD BE “PERFECT”
 
Products should be in “final” shape before it ever hits the shelves or is rolled out:

• Spelling, grammar, punctuation, word choice, etc. should be correct
• Products should work as expected
• Parts should not be missing
• Customer service should be aware of changes and anticipate customer needs
 
There has to be a balance between done and perfect.
• On one hand –
◦ Spending too much time looking for every last flaw is a waste of energy, and delays getting the feedback that really matters. Get it into the customers’ hands, and they’ll find the imperfections for you.
◦ On the other –
▪ Customers have an expectation that the product or service will work as advertised.  Don’t let things go out that don’t function as expected or show the organization in a bad light!
 
BUT THE GOAL SHOULD NEVER BE FLAWLESS.  WHAT DO YOU THINK?

Anil Saxena is the President of Cube 2.14, an organizational development consulting firm that works with clients to increase both customer and employee engagement while decreasing turnover, improving customer retention, and increasing profitability within organizations.

Saxena is a certified High Impact coach and trainer and a Joint Application Design facilitator. He is also certified by both Rush Systems and IBM as a focus group facilitator. He is an inaugural member of Northwestern University’s Learning and Organizational Change program, and he earned his bachelor’s degree in mechanical engineering from the Illinois Institute of Technology.

There Is Never A Better Path Than Transparency

We live in a world of carefully cultivated image – where spin is everything and companies go to great length to carefully shape and craft their identity- for customers and employees. So much work goes into shaping messages and meticulously selecting what the public can see – and what has to stay under wraps.

What are organizations afraid of revealing?
 
That they don’t know the answer to some questions? That their product isn’t as good as they claim it to be? Something worse?
 
If these hidden truths came to the surface (as they so often do), the damage to a company’s reputation is potentially devastating. For the sake of example, what’s worse?

• Johnson & Johnson acknowledging that there were potentially fatal issues with their product Tylenol.  Taking it upon themselves to remove it from the market until there were assurance that it was safe. Creating a whole new level of safety for the entire industry. Johnson & Johnson handled this tragedy with transparency.  Not only ensuring the problem was rectified quickly but that the public viewed them as trustworthy. Their market share (number 1 at the time) actually grew when Tylenol came back on the shelves.
 
• Suppressing negative real negative issues with a handful of models of it’s cars braking systems, Toyota has still not recovered its position as the number one car manufacture in the world.  Worse than that, there are ongoing lawsuits and lingering investigations still pending against Toyota.  There are some that believe the company worked to systematically cover up the issue.  Unfortunately, once a company has been found to actively hide issues or blame customers for faulty products their reputations are hard to repair.
 
While both of these routes lead to a solution, one is transparent and one is not. One works with the affected customers, and one all but ignores them. Even though the customers eventually receive a solution either way, one of them actually fosters a sense of trust for the company.

Transparency is, without a doubt, always the best route. It won’t always be easy, and it certainly can be embarrassing and painful from time to time, but the gains are countless. People make mistakes, and customers understand that. They don’t get mad when companies mess up, they get mad when they won’t admit – or worse – don’t do anything about it.
 
The same goes for internal transparency: mistakes happen, humans make errors, things get mixed up – but veiling the truth from employees will only make them feel on the fringes, and less a “part of the team.”
Ultimately, employees will begin to mistrust leadership and anything that comes from corporate communications.  Leaving the most important asset any company has collectively rolling their eyes at anything from “corporate”
It’s all about trust here. If a customer (or an employee) can trust a company to do the right thing, to mean what they say, and to follow through with claims and promises, they can forgive mistakes and errors – because they know the company will own up to those too!
 

 
If companies and managerial leaders spent as much time problem solving as they did problem hiding, and let the rest of the world in on the issue at hand, there would be so much more room for innovation, creativity, collaboration, and the building of relationships that actually make a difference in people’s lives.

Anil Saxena is the President of Cube 2.14, an organizational development consulting firm that works with clients to increase both customer and employee engagement while decreasing turnover, improving customer retention, and increasing profitability within organizations.

Saxena is a certified High Impact coach and trainer and a Joint Application Design facilitator. He is also certified by both Rush Systems and IBM as a focus group facilitator. He is an inaugural member of Northwestern University’s Learning and Organizational Change program, and he earned his bachelor’s degree in mechanical engineering from the Illinois Institute of Technology.

People Love To Learn Why

Do this, finish that, task, assignment, deadline – that is the life of most people in organizations.  There is lots doing, but not much context. 
 
In other words, most employees know what they’re doing and how they’re supposed to do it, but there’s an undeniable void when it comes to the biggest question of them all: WHY?
 
THE WHY IS CRITICAL!
 
Asking “why” is how we determine intent. But, probably most importantly it is how we derive and attribute meaning to any and all of our actions.
 

“To get the most from their employees, leaders should do all they can to make this “why” clear.” – Dave and Wendy Ulrich
 
In the workplace, knowing why your work matters is at the forefront of employee engagement.
 
If an employee has a firm grasp on how their work affects the end result – be it a specific project, the effect on the customer, the company’s bottom line, etc. – there is a much larger scope attached to the work they do. “Why” is a motivator to be more productive or to be more conscientious.  It attaches value above and beyond the work itself.
 
WHAT DOES KNOWING THE WHY DO?
Whether it’s a specific assignment or a company-wide policy, letting employees know the “why” behind their actions accomplishes two very important things:
1. It adds intangible value to their actions, allowing employees to see themselves as contributing to goals of the whole.
 
2. It gives employees a sense of being informed, privy to the same knowledge as company higher-ups and decision makers. Knowing “why” is to be part of the “in crowd.”
 
No one likes to be kept in the dark. Informing employees

• Why a project is so important,
• Why their actions affect the customer,
• Why you’ve chosen one vendor over another,
• Why office policy is in place, etc.,
illuminates their entire position.   It helps to validate their contribution to the company.
 
Giving your employees the why’s gives them context for their actions.  It helps them understand their impact on the organization, the team and even customers.  In the end, it makes everyone more effective.
 
How do you share the whys?

Anil Saxena is the President of Cube 2.14, an organizational development consulting firm that works with clients to increase both customer and employee engagement while decreasing turnover, improving customer retention, and increasing profitability within organizations.

Saxena is a certified High Impact coach and trainer and a Joint Application Design facilitator. He is also certified by both Rush Systems and IBM as a focus group facilitator. He is an inaugural member of Northwestern University’s Learning and Organizational Change program, and he earned his bachelor’s degree in mechanical engineering from the Illinois Institute of Technology.

The Twisted Definition Of Accountability

When did the term “accountability” take on a negative connotation? When did being “held accountable” become the new vocabulary for placing blame?
 
It seems like this definition has become tainted.  It’s as if accountability is something nobody wants anymore – and who would want to embrace accountability when it’s so often associated with mistakes, negligence, or outright devious behavior?
 

For many people, accountability is synonymous with suffering the consequences of unmet expectations. – Roger Connors
 
ACCOUNT-A –WHAT?

Accountability: The acceptance of responsibility and liability,
 
But, rooting the term in negativity is extremely counterproductive. If accepting responsibility means voluntarily putting your head on the chopping block, why would anyone want to step into a leadership role?

Apathy at work

This raises a very important issue, and offers a logical explanation for workplace complacency, for the desire of many employees to remain in neutral positions. No one wants to be singled out for failure.
 
So now what?
 
IT’S TIME TO TAKE BACK ACCOUNTABILITY!
The reality of accountability is not a mechanism for placing blame, but rather a privilege of influence! If you are “accountable,” it means the ball is in your court – you determine the direction of a project or policy. The outcome is your responsibility, and this is a powerful position to have!
 
Because of the negative connotations people attribute to this kind of accountability, they only see the potential for blame, and not the potential for empowerment. While the possibility of receiving criticism remains, there is also tremendous opportunity for praise and acclaim.
 

Establishing a framework of accountability is the lowest cost, most practical, and most productive method for building trust and increasing performance- Mike Myatt
 
Use accountability as recognition and reward:

1. When giving accountability for an issue, task or project, make sure that there is the requisite authority
2. Make sure that everyone knows when Sally is accountable for the outcome, she is also in charge of who works on the project, where time is allocated, the budget for it, etc.
3. Make sure leaders are available to those with specific accountabilities to coach, counsel and assist in being successful
 
 
Instead of seeing accountability as the route to being blamed for failures, we must see it as the path to being celebrated for success.
If this were the case, perhaps more employees (from entry-level to upper management) would be more enthusiastic about taking on new projects, about volunteering ideas, and about embracing leadership roles.
 
This change must begin with the way we think, as well as the way we speak. We must reclaim the term “accountability” for positive use; only then will the prospect of increased responsibility serve to inspire and empower employees to achieve great things.


Anil Saxena is the President of Cube 2.14, an organizational development consulting firm that works with clients to increase both customer and employee engagement while decreasing turnover, improving customer retention, and increasing profitability within organizations.

Saxena is a certified High Impact coach and trainer and a Joint Application Design facilitator. He is also certified by both Rush Systems and IBM as a focus group facilitator. He is an inaugural member of Northwestern University’s Learning and Organizational Change program, and he earned his bachelor’s degree in mechanical engineering from the Illinois Institute of Technology.

Does Anyone Read Your Message? 4 Tips For Making Your Info Stand Out

We live in a time of information overload. Millions of people spend every waking moment accessing

• Twitter feeds,
• Online news outlets,
• Hours upon hours of video covering every subject under the sun…
• Billboards advertising,
• Signage on benches
• Policies posted in the workplace
• Even TV’s in elevators and gas/petrol pumps
– there is data to take in at every turn!
 
Sometimes this overload results in an actual reduction of the amount of information we process.
We see so much every single day, we can’t possibly read it all, and as a result, many people don’t even try.
 
There are strategies, though, that can help make your message stand out from the crowd.
 

If you’re not differentiating yourself, your message will probably go ignored.
 
Here are a few tips to make your message break through the noise:
 
1.    Avoid the “Wall of Text”
 
One of the fastest ways to turn someone away from an article, blog, or even posted signage is with too much info in too little space. Try using:
 
• Interesting formatting
• S p a c e to break up content
• “Quotes”
• Pictures
• Text styling
to break things up in a logical way.
 
A massive of block of text seems awfully daunting to the casual reader.
 
Be aware of the rhythm of the words on the page – don’t just ramble on without taking a “breath.”
 
2.    Grab the Reader’s Attention
 
Whether it’s a clever image, an enticing headline, or a snappy opening paragraph, grabbing the reader’s attention right away well help ensure they make it through the bulk of the content.
 
Depending on your medium (print, web, billboard, posted office policy, etc.), different methods will be better suited for grabbing a potential reader’s attention. Think about what entices you to look further into a given piece of information, and use this insight to deliver eye-catching information.
 
3.    Stay Relevant
 
If content wanders off course, so will the reader’s mind.
 
Stick to the point, whatever that may be. If the purpose is to entertain, don’t get bogged down in minutia that will bore the reader. If the purpose is to inform, stick to the information you need to convey, and beware of trailing off into unnecessary details.
 
4.    Make it Easy to Find
 
Clear labeling goes a long way.
 
This goes for everything from email subjects to sections in a newspaper, posted signs to assembly instructions. If you’re posting information to a blog, make sure the blog link is obvious on your home page. Post signs at eye-level in high traffic areas. If your information is going into a larger work, make sure it’s going in the proper, clearly labeled section.
 
If someone needs/wants your information, you want them to be able to access it quickly and easily – if it’s too much of a hassle, most readers will look elsewhere – or forego the information entirely.
 
What good is information if no one stops to read it? If you aren’t making the effort to separate your message from the wave of words the average person encounters every day, it will likely get lost somewhere in the flood.
 
Take the time to carefully craft your messages. Be conscious of how and where you are presenting them to your audience. Build the message (and associated presentation) the way you think your targets want to see them!
 
People DO take in a ton of information every day. Leverage these four tips to make sure that yours gets picked out of the bunch!

Anil Saxena is the President of Cube 2.14, an organizational development consulting firm that works with clients to increase both customer and employee engagement while decreasing turnover, improving customer retention, and increasing profitability within organizations.

Saxena is a certified High Impact coach and trainer and a Joint Application Design facilitator. He is also certified by both Rush Systems and IBM as a focus group facilitator. He is an inaugural member of Northwestern University’s Learning and Organizational Change program, and he earned his bachelor’s degree in mechanical engineering from the Illinois Institute of Technology.

What If Organization Change Would Work This Way?

As a consultant, I have seen organizational change around business downturns implemented in the same fashion over and over again – with very similar results. For the most part, it is done in a stealthy kind of way: lots of decisions made behind closed doors, sprung on employees at the last possible minute…then those very same employees are supposed to be okay with the change, and work even harder.
 
That is a recipe for failure. Not only does the change fall short of the intended results, it makes matters worse.
 
I’m no Harvard MBA, so I may not know the “right” answer…but I have seen the wrong answer often enough to know there must be a different way.
 

What if you implemented a downturn-related organizational change in a way that was not only more honest, but treated employees like partners and adults?
 
1. LET PEOPLE KNOW.
Don’t yell fire, but be honest when things aren’t looking so good.  At least make sure stakeholders understand the urgency behind the change, or why drastic measures are necessary.  Yes, some will want to abandon ship if things aren’t going well – but you don’t need those kinds of employees anyway; they’re not dedicated to your organization and probably aren’t really willing to put in the effort to make it successful.
 
2. ASK FOR HELP. 
Once they know there’s a problem, see if anyone has a solution. Employees working in the trenches may have ideas and strategies to help weather the downturn and even become more effective, efficient, and profitable. Getting them involved in setting the company back on its feet may even help them feel more invested and committed.
 
3. COMMUNICATE. 
It doesn’t mean that you have to tell everyone everything, but you do have to be forthright and honest about what’s happening and what will happen. As decisions are made and plans are formed, be clear with those involved about how they will be affected. Let them know what changes they can expect, and how they can help make those changes more effective. Doing this builds trust that will come in handy when it’s time to make sacrifices.
 
4. MAKE SOME SACRIFICES.
Whether that means declining a bonus for the upcoming year or some other visible action, demonstrate your own willingness to sacrifice for the organization’s success. When leaders show they’re able to tighten their belts, personally, it’s easier for employees to swallow their own bitter pills.
 
5. REWARD ANYONE THAT HELPS.
Employees that stick by the company through difficulty, and pitch in to get back in the black, should get a piece of the pie that’s left. Give back to those that make the effort to implement strategies that save the company, and they’ll keep coming up with company-saving ideas.
 
How does your organization “do” change?  What’s the best way to ensure people own it and embrace it?
 
Anil Saxena is the President of Cube 2.14, an organizational development consulting firm that works with clients to increase both customer and employee engagement while decreasing turnover, improving customer retention, and increasing profitability within organizations.

Saxena is a certified High Impact coach and trainer and a Joint Application Design facilitator. He is also certified by both Rush Systems and IBM as a focus group facilitator. He is an inaugural member of Northwestern University’s Learning and Organizational Change program, and he earned his bachelor’s degree in mechanical engineering from the Illinois Institute of Technology.

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