When we work with clients to create and lead a Transformational Retreat, we begin with determining the goal. Leading a Transformational Retreat is a process that begins with clarifying a transformational goal with leadership. Sometimes, there are a number of ambitious goals, some of which can be accomplished or begun as a result of the retreat experience. We see the retreat as a focal point in a process that creates clarity and gathers and releases the energy and enthusiasm that will provide the momentum that supports the achievement of the other, larger goals, which may require new practices, processes and structures. Without this clarity and enthusiasm, adopting new ways of thinking and doing things can be so much more difficult.
Most industries and organizations are dealing with varying magnitudes of change. Yet, there continues to be evidence that most “change management” initiatives – as much as 70% – fail to achieve their objectives.
WHAT IF THE REASON “CHANGE MANAGEMENT” ISN’T SUCCESSFUL IS BECAUSE THE FOCUS IS TOO SMALL?
In nature, true change is transformative. It is lasting and there is no way to go back to the way it was. In organizations, many projects and programs are focused around tinkering at the edges. As a result, there are occasional alterations, but a dramatic shift in productivity, effectiveness or results is not common. Fundamental issues haven’t been addressed. In the end, people get frustrated because the change seems to be an interruption in getting their jobs done, is not meaningful to them, or doesn’t make sense. They don’t see a reason to let go of what is familiar.
In planning the Transformational Retreat, we work with leaders to create and engage their teams in an experiential process that is meaningful and important to them. Transformational change requires a clear, powerful vision and engaging people in solving the problem and creating the way forward. Engaging people to think and act in new ways can’t be accomplished by “broadcasting” what you want in a few memos, emails or meetings.
Anil worked recently with a client to implement a talent management program. The basis of it was to develop role profiles and competencies for each position in the organization. The notion of it was noble – develop a holistic approach to hiring, developing, promoting, succession planning, etc. On the face of it, no one could argue with it. Yet, no one really believed a shift would take place because it was seen as a bolt onto a system that was already broken. It was an addition onto a house that was already not laid out well. Larger cultural issues and practices were left unaddressed.
Incremental change to a system, process or organization that people see is not functioning well leads them to believe there will be no change. The answer is not to “tinker” around the edge but to blow it up and do something different.
That may not seem practical. Blow it up? How will work be done in the meantime? Transformational change doesn’t happen all at once. It is the culmination of a radically different vision that begins the transformation through generative conversations and relationships with everyone involved. The process and system are changed as a matter of course due to the shift in the way people think, talk and act.
As organizations continue to experience more disruptive change, we believe transformational leadership will replace “change management.”
The good news is, leaders don’t need all the answers. They can engage their people in creating the way forward.
Creating an intentional transformation requires an inquiry that leads to that powerful shift in context. It’s similar to the model we use to create a transformational retreat – a powerful tool you can use to launch a change in direction, focus, level of commitment, or other change. As we share in Leading the Transformational Retreat May 19 at 3 p.m. at Catalyst Ranch, we start by answering these questions:
WHAT’S THE URGENCY FOR THE TRANSFORMATION NOW?
Any great journey starts with the purpose. It is important to address the reason for transforming now:
- Why is a shift needed?
- Why now?
- What happens if you do nothing?
There may be a change in the marketplace that impacts revenues or profitability, a shrinking customer base, new disruptive technology that forces a change, or a window of opportunity. Whatever the issue, the reason for a change needs to be big and compelling.
WHAT’S THE TRANSFORMATIONAL GOAL?
What is the ultimate goal of changing anyway? The reason can’t be just to get better or be “more nimble.” That is nibbling around the edges. It’s not clear enough; so will not result in transformation. Transformations are big shifts. Hone in on a goal that is the linchpin to all the upcoming big changes.
WHAT NEEDS TO BE IN PLACE TO ACHIEVE THE GOAL?
What external or internal information or evidence is needed to support this intentional transformation? It starts with interviewing those people that are going to be impacted by the transformation. Uncover the gap between where the organization is now and where it wants to be in the future. It also is imperative to do some benchmarking against organizations that have reached the goal. They may or may not be in your industry but it is vital to get an understanding of their journey.
HOW DO YOU PREPARE PEOPLE WHO WILL BE IMPACTED BY THE CHANGE?
How you speak about it, the conversations you have and don’t have will impact what people hear and the result you can achieve. People resist change when they feel like it’s being done to them. Transformation happens when the people impacted have a voice, and experience being heard and involved. It is absolutely critical to ensure that those impacted by change not only buy in but are involved in developing and implementing the transformation. Successful transformation occurs when the people impacted by it understand that it’s coming, why and embrace it.
This blog was originally posted on Catalyst Ranch blog “Creative Juice” – http://blog.catalystranch.com/meet/using-a-highly-interactive-retreat-to-launch-a-transformation/
